Stephen leads Product at Productboard, and will talk about diagnosing and solving product problems by synthesizing quantitative and qualitative insights. What you will learn: * An easy mental model for different types of insights * How to build shared vocabulary between design and product * How to diagnose any product problem with your

Many companies differentiate between user research, UX research, product discovery, and market research. That doesn’t really make sense... at all! We will talk about how we can use market research as a resource or at least an inspiration. Watch the recording

Understanding your customers is an extremely important part of delivering a successful product, and user research is a great starting point for this, as it helps you gain a deeper understanding on who responds to your value proposition or, in other words, who your product solves a problem for. But

One of the biggest mistakes when you build products? Actually building them. That is, without testing interest first. As a product team, we’ll admit we learned this the hard way. As excitable designers & developers, sometimes we went ahead with an idea *we* thought would land. Before seeing how

Steffen has mentored more than 100 teams in just five years and will share the missing piece that links together User Research, Product Discovery and Execution. Watch the recording

“Working Backwards” process is the heart of Amazon’s innovation. It takes cues from Amazon’s leadership principles and guides teams through product definition and development. As a fundamental part of Amazon’s culture, this process helped create products our customers love and use today. In this session, we will