One of the biggest mistakes when you build products? Actually building them. That is, without testing interest first. As a product team, we’ll admit we learned this the hard way. As excitable designers & developers, sometimes we went ahead with an idea *we* thought would land. Before seeing how many people would be driven to use it and – the golden ticket – pay for it.
Fake Door Tests let us measure interest in a product without coding it. We saw the benefits firsthand when building experiences for a large financial institution. Now we use Fake Doors as best practice at never final. Creating fast MVP designs of a whole sales pipeline where the final product isn’t built yet. So we can build real business cases before launching a product.
With Fake Door Testing, never final never fails – we exist to build products that people genuinely want and love. So even if a Fake Door doesn’t have the desired result for conversion, we still enjoy the process. It helps our designers work toward what our products will look like when we – hopefully, finally – build them.
In this session, you will learn:
- How to test a product idea at an early stage
- Pros and cons of Fake Door Testing
- Dangers of using Fake Door Testing with an existing brand