🤔 “Would anyone pay for this?”
It’s a question that is both very important and very expensive to answer without actually building the actual product or feature.
This is where fake door tests come in. They provide a way to quantitatively measure interest or purchase intent early in the process.
But how do these tests work? What is important to know when setting one up? How do you interpret the results?
Monica Melanio takes us through the process of conducting two fake door tests at the event platform XING Events, sharing what she has learned along the way.