Sales used to be the domain of salespeople. They were separate from the product team in their mindset and often even in their location.
But the lines have blurred. More and more product managers are getting hired with the title “Product Growth Manager” and “Growth Designer” has become a dedicated job description in the world of UX. Why is that?
In this talk, Cosima explores when or if a company should have a product squad dedicated to revenue and what their key roles and responsibility should be.