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Inventive UX

Talk by Esra Ayhan at PUSH UX 2021

Inventive UX

Talk by Esra Ayhan at PUSH UX 2021

Today, UX is seen as a tool for innovation – for making an already designed system better through UI. But this can be a threat for UX’s existence in the future. Creation of new tech or products is known as Scientists’ and Engineer's job. Today UXers are not given roles in the research and development startups of new technologies that will change human perception & interaction. This can change. UXers can be inventors since the UX profession is already a merge of engineering and science. Because UX was always about creation and innovation. Tomorrow’s inventor UX Designer is the future’s prototyper today.

Columbia University discovered how to record a rat's memory and how to make it live the memory again by the help of a switch. Inspired by this technology I prototyped a conceptual social media platform that records users’ memories and I conducted research using this prototype. My aim was to collect today's users’ insights, reactions for the future. Please imagine, invent, prototype, research. That way we can change industries’ mindset for the UX profession.

Watch the Talk