How effective communication gets design leading the conversation

Designers have lots of great insights into user needs, the problem that needs to be solved and how to get to a solid outcome. The challenge is that we’re not always involved early enough in the conversation to steer the strategy and direction of a project - we’ve all had that brief land on our desk with the technology or solution already identified.

Jocelyne reveals the pitfalls and lessons learned from leading over 50 client engagements and suggests new tools and techniques we can all use to get design leading the conversation.

This talk is suitable for anyone designing products or experiences within consulting or product teams.