Talk by Rachel Ilan Simpson at PUSH UX 2021
When companies create gender neutral products, ‘neutral’ can sometimes skew male. Smartphones are sized for male hands, voice recognition optimized for male voices and content offered for stereotypically male interests. It’s no surprise that more men are online than women in ⅔ of the world’s countries.
How might we bring more female users on board to drive growth? Google Go, a new internet app for emerging markets, researched barriers that keep women offline. Rachel tells the story of this work, exploring our assumptions about privacy and content, and looking at the role cultural perception plays in adoption.