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Activation 101

The secret behind a successful activation strategy is creating a habit around your product and exposing the value to users as soon as possible. But how do we do that? In this session, Ana Oarga & Raz Burciu of Just Mad will uncover their recipe for successfully activating your users.

Activation 101

We all know that sometimes your first impression can become your last impression. Think about a date, or an interview. In the product world, activation plays a crucial role in the user lifecycle and it involves 100% of your acquired users. It's the foundation on which you can build trust, confidence and ultimately, retention.

Effective product leaders need to bridge the gap between acquisition and sustained usage by employing an activation strategy as part of their overall product strategy. This involves seamless alignment between marketing, design, product and engineering.

The secret behind a successful activation strategy is creating a habit around your product and exposing the value to users as soon as possible. But how do we do that?

In this session, Ana Oarga & Raz Burciu of Just Mad will uncover their recipe for successfully activating your users. In this session you will:

  • Get to understand how the Activation Framework works and how it can impact your product's growth
  • See a few activation strategy examples from well established products
  • Get the chance to connect with other product professionals and ask questions about activation and product strategy

Watch the Recording

Also check out Ana’s and Raz’s other session on the North Star Metric Framework

Driving Product Strategy With The North Star Metric Framework
Interactive Session by Ana Oarga and Raz Burciu